Last weekend, I did something radical. Nothing. No plans. No phone. Just me, coffee, and my couch in a very committed relationship. ☕ And somehow… the world kept spinning. Here’s the surprise: rest is rocket fuel. Every time I step away properly, I come back sharper. More ideas. Less resentment toward my laptop. Better decisions all round. Hustling harder has never given me that. If you’re exhausted trying to “stay consistent,” try this instead: 1. Unplug on purpose Creative

I went to the sweetest “Tea for Two” baby shower recently — pastel macarons, floral teapots, lace everywhere. Very Bridgerton-coded. And yes, I drank tea instead of coffee. Growth. 😂 Somewhere between the sugar rush and the tiny onesies, something clicked. This is how brand visibility should feel. Not rushed. Not chaotic. Intentional, considered, and completely on-theme. So here’s your Tea-for-Two Visibility Etiquette: 1. Don’t chug your tea Slow, consistent content always b

Let’s talk about the goblins that appear the second you think about creating content. You know the ones. “I don’t want to.” “What would I even say?” “I don’t have time for this.” “What if people judge me?” “Will this actually lead to sales?” They’re loud. Persistent. Dramatic.And completely unhelpful. But here’s the truth: you don’t have a content problem. You have a thinking-about-visibility  problem. Most founders treat posting as optional. A chore. A nice-to-have.The shif

I had one of those workouts this week — loud music, a bit of smack talk, and absolutely no chance of quitting early because everyone was watching. I left exhausted and buzzing, reminded (again) that group energy pulls more out of you than going it alone ever will. That same principle applies to visibility in business. When you have accountability, “I’ll post later” turns into consistent, effortless presence. You stop relying on motivation and start relying on structure. This

Last week, I had my bloodwork done as part of an “optimize everything” phase I’m in. Nothing dramatic — just a reminder that it’s always good to know where you stand. And honestly? The same logic applies to business. Your visibility metrics are your brand’s bloodwork. They show what’s healthy, what’s underperforming, and what needs attention before it becomes a real problem. Without them, you’re guessing — and guessing is expensive. Think of this as a quick visibility check-u

Breakfast with my nephews looked simple enough—until the orders came in. One wanted pancakes. One wanted eggs. One surprised us with...

Step out of the car. Boom—an oven door swings open in my face. 102 degrees. The desert heat shimmering at the horizon. Last weekend, I...

One of our clients was ready to launch his lead conversion funnel. He knew video would convert. He knew the funnel was the right move....

This week, I was unstoppable. Every to-do checked off. No mental clutter. No frantic scrambles. The secret? Time-blocking....

Last weekend, we washed and dry-cleaned our winter coats. Scrubbed every pair of shoes. Yes—it’s still summer. But that was the point....

I went shopping last weekend. Tried on 15 things. Only one came home with me. The rest? Didn’t fit. And it reminded me of how most people...

The other day, I walked to the beach. No phone. No Slack. Just sun, waves, and my feet in the sand. And I realized—this is the exact calm...

The other night, I roasted curry cauliflower. The smell? Questionable. The taste? Absolute perfection. And it hit me: marketing can feel...

Lately, I’ve been on a cleaning spree. This time, it was the closet. Every hanger sorted. Every shelf scrubbed. No more “maybe” pants....

One of our clients recently made a big shift: They stopped dabbling in social and started running it with purpose. In just 28 days,...

At the gym the other day, someone’s shirt caught my eye. Big bold letters across the back: “Keep winning. Trust the process.” Simple, but...

A client asked me last week: “How often should people hear from us?” Here’s what I told her: Way more than you think. Most business...

This week, my husband did a ton of driving as we visited friends across different cities. You know what made it easier? Our Tesla’s...

The other day, a client asked me: “Is email still even relevant?” I laughed—not at them, but because it’s one of the most common...

The other day, I opened the fridge… And nothing looked good. Not even the snacks I usually love. That’s when it hit me: I was in the same...