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Why “Serving Everyone” Starves Your Business
Breakfast with my nephews looked simple enough—until the orders came in. One wanted pancakes. One wanted eggs. One surprised us with...


Story + Value
Step out of the car. Boom—an oven door swings open in my face. 102 degrees. The desert heat shimmering at the horizon. Last weekend, I...


“But What Do I Say?”
One of our clients was ready to launch his lead conversion funnel. He knew video would convert. He knew the funnel was the right move....


Productive AF
This week, I was unstoppable. Every to-do checked off. No mental clutter. No frantic scrambles. The secret? Time-blocking....


Build While Others Wait
Last weekend, we washed and dry-cleaned our winter coats. Scrubbed every pair of shoes. Yes—it’s still summer. But that was the point....


When Marketing Doesn’t Fit
I went shopping last weekend. Tried on 15 things. Only one came home with me. The rest? Didn’t fit. And it reminded me of how most people...


The Calm of Automation
The other day, I walked to the beach. No phone. No Slack. Just sun, waves, and my feet in the sand. And I realized—this is the exact calm...


When Your Marketing Smells Weird
The other night, I roasted curry cauliflower. The smell? Questionable. The taste? Absolute perfection. And it hit me: marketing can feel...


Decluttering Your Marketing Closet
Lately, I’ve been on a cleaning spree. This time, it was the closet. Every hanger sorted. Every shelf scrubbed. No more “maybe” pants....


What Happens When You Stop Dabbling
One of our clients recently made a big shift: They stopped dabbling in social and started running it with purpose. In just 28 days,...


Keep Winning. Trust the Process.
At the gym the other day, someone’s shirt caught my eye. Big bold letters across the back: “Keep winning. Trust the process.” Simple, but...


How Often Should You Show Up?
A client asked me last week: “How often should people hear from us?” Here’s what I told her: Way more than you think. Most business...


What Tesla Taught Me About Marketing
This week, my husband did a ton of driving as we visited friends across different cities. You know what made it easier? Our Tesla’s...


Is Email Still Even Relevant?
The other day, a client asked me: “Is email still even relevant?” I laughed—not at them, but because it’s one of the most common...


When Nothing Feels “Right” Anymore - Even the Snacks You Love
The other day, I opened the fridge… And nothing looked good. Not even the snacks I usually love. That’s when it hit me: I was in the same...


How I Stay Visible Without Burning Out (Even When I’m Not Feeling “Ready”)
First things first… Sunday was my birthday and I had SO much fun. I spent the day with friends, felt totally adored by my husband, and...


👻 No-Show Conversion Secrets
Webinar no-shows aren’t a lost cause —they’re an untapped gold mine. Here’s the truth: People who register but don’t attend are still...


⏱️ You Only Have 8 Seconds to Win
The human attention span is now officially shorter than a goldfish's. YUP, YOU READ THAT RIGHT—SHORTER THAN A GOLDFISH. 8 seconds. That’s...


📚 Storytelling Sells Webinars—Here’s How
Facts tell, but STORIES sell. When it comes to webinar success, your frameworks and strategies matter—but your STORYTELLING is what...


📱 The 95% Webinar Show-Up Rate Secret
Email open rates matter—no doubt about it. But do you know what grabs attention faster and boosts open rates instantly? Text messages....
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