One of the easiest ways to boost attendance for any event is through a well-timed reminder system. But here’s the thing—just any reminder won’t do the trick.
Many event organizers struggle with low attendance, even when they have a high number of registrants. The key difference between those who show up and those who don’t? Consistent and well-placed reminders.
The Power of Strategic Reminders
SMS and email reminders are the MOST EFFECTIVE when sent at the right time and frequency. ✅ A single confirmation email isn’t enough. You need to create a reminder sequence that keeps your event at the forefront of your audience’s mind without overwhelming them.
When to Send Your Reminders?
📅 Immediately after registration – Send a confirmation email or SMS to acknowledge their sign-up and get them excited.
📅 24-48 hours before the event – Reinforce why they signed up and what they’ll gain from attending.
📅 The morning of the event – A quick reminder to confirm the start time and provide easy access links.
📅 One hour before the event – A final push with an engaging message like, "We’re about to go live! Grab your spot now."
Crafting the Perfect Reminder Message
Your reminders should be short, engaging, and action-driven. Instead of just stating the event details, use compelling language that reminds attendees of the value they’ll receive.
🚀 Example Reminder:
Subject: "You’re in! Here’s what to expect 🎉"
Body: "Hey [Name], we’re thrilled you signed up for [Event Name]! Get ready for [Key Benefit]. Mark your calendar and keep an eye out for exclusive insights. See you soon!"
The Psychology Behind Reminders
People get busy, and even with the best intentions, they forget about events they signed up for. A well-crafted reminder strategy taps into behavioral psychology—using consistency, anticipation, and social proof to reinforce their decision to attend.
A great reminder sequence:
✅ Builds anticipation and excitement ✨
✅ Reinforces the value of attending 📈
✅ Removes friction by providing easy access 🔗
Beyond the Reminder: Increasing Engagement During the Event
Once you get attendees to show up, the next goal is keeping them engaged. Here’s how:
Use interactive elements like polls, Q&As, and live chats to keep participation high.
Set the tone early with a strong opening statement that hooks their interest.
Offer a clear next step at the end, whether it’s booking a call, joining a program, or accessing exclusive content.
Final Thoughts
A successful event isn’t just about getting registrations—it’s about getting people to show up and take action. With the right reminder strategy, you can significantly boost attendance, engagement, and conversions.
Comments