This is the foundation to your master message.

🎤 *tap tap tap* Is this thing on? I am going to say it louder for the people in the back.⁠ ⁠

YOU 👏 HAVE 👏 TO 👏 KNOW 👏 YOUR 👏 IDEAL 👏 CLIENT👏⁠ ⁠

This is all part of your master message, because once you know that you have the words, the lingo, you know their value systems, you know what’s going to move them from feeling pain to feeling joy, or whatever the mix is, you’re going to know what to say to that, and that’s really exciting.

Knowing your ideal client is truly the base foundation of knowing your master message.⁠