A little trick if you don’t know how to get over that hurdle of, “How do I put into words what I do in a way that people will respond to?”
Get a trusted friend or employee to interview you and record it. This way you can just be in conversation and be prompted with questions.
Then get the recording transcribed.
I like to do this with clients when writing a sales page or email campaign. I prompt them with certain questions and get all the answers to all the components that make a great sales page and VOILA.
Then, you refine the content to make it cohesive. So much better than starting from scratch.