I was recently asked, “How do I find the right vibe for my brand?” It’s a layered process.
But first, you have to nail down your ideal client avatar. All the way down to what they eat for breakfast and what keeps them awake at night.
What does it physically look like for them and what does it emotional feel like for them to have the problem and what does it look and feel like for them to have the problem go away?
Big exhale, right?
Based on that exploration, you begin to know what style, colors, shapes, forms, messages and images your audience will connect with.
PLUS - branding is not just logo and colors.
It’s the personality and energy of your business. It’s the long-game.
Even if you’ve already done this in the past. I recommend reviewing and refining every quarter.