holiday promos that WON’T cut your bottom line




Guess what, gorgeous?!


I have a photo shoot booked for tomorrow, and I can't wait!


We will be creating some new branded images to, ya know, keep the vision FRESH. 💯


I highly recommend you book a photo shoot at least two times a year to create enough content for your personal brand.


The digital landscape changes so rapidly, it is essential to have up-to-date, beautifully branded photos for your business.


I do have a small confession though. 🥲


I'm not always comfortable in front of the camera, to be real with you.


So, let me assure you that even the most introverted person can find a way to have pictures of themselves taken. 📸


A calming ritual I love to do when preparing for a branded photoshoot is 🧘🏼‍♀:

  • setting out all of my clothes (yes! multiple outfit changes, divas!) a few days before

  • making sure I have hair and makeup booked for the day

  • building a mood board in Pinterest that I share with the photographer ahead of time

  • purchasing and/or pulling small props

  • planning a shot list (including video for reels and b-roll!) ahead according to programs or promotions we have coming up

  • and most importantly, working with a photographer that I know can capture my essence while still making me feel relaxed, comfortable, and like I'm having FUN.

(side note: we offer this ritual as a service to our clients so they are fully prepared for their shoots and we creative direct them too! So fun!) 🙌🏼😍


So, any time you want to maximize your brand or really make hone in your brand image, trust me, it's a good idea.


And I'm here to support you in it!


I'm actually launching something super exciting in the new year, and you're the first to hear about it. 🫶🏼


We'll do a little preview of it for you in an upcoming newsletter.


If you are a creative, meaning a copywriter, designer, social media manager, or freelancer of any sort and you want to know more about what's coming up, reach out to us and I'll make sure to notify you when enrollment launches.


In the meantime, wish me luck in my photo shoot! 🤞🏼


And I'm wishing you luck and confidence in your pursuits this week, too. 💫



With Lots of Love,

Jessica



😵‍💫 Yikes, the holiday season is going to be here before you know it.


😫 And as stressful as that may sound, trust me…if you wait on setting up your holiday promotions, that will only make it worse.


🏷 We’re not talking about giving crazy discounts or slashing prices…


🧑🏻‍🎄 Why slash, when you can SLAY? (Like sleigh..holidays..you get it.)


💸 End your year strong with our TOP strategies for holiday sales ideas that WON’T cut your bottom line.



💰 Reclaim your worth


Okay, this is the biggest one!


So many entrepreneurs — especially women — don’t charge enough for their services to begin with.


If you’re already undercharging … how are you going to afford giving discounts?


I get it.


It can be hard to ask for what you know you’re worth.


But … well, it’s worth it!


If you are feeling stuck and unsure what your price point should be, we can help you decipher that to make sure you’re getting your due and not pricing yourself out of the market.


Once you know what your new pricing is, inform your audience that rates will be increasing come the new year and they better lock in 2022 prices.


— and by the way, when was the last time you got a raise, bosslady?



🤑Ultimate HACK : Don’t charge pennies for your MILLION DOLLAR WORK. Book a MILLION DOLLAR BRAND CHAT and we will help you reclaim your worth and expand your abundance mindset.




🖤 Don’t Black Out on Black Friday —


We are already seeing holiday decorations and we haven't even passed Halloween yet... crazy.


You’ll be competing with a lot of other promotions come black Friday.


Start your holiday promotions early so that people can get cozy with your offering, check it off their list, and move on their holly, jolly way before the holiday hustle!


Then, leave your promotion running a little longer after Black Friday and you will have a better chance at grabbing audience attention.


  • BONUS: make sure you are emailing and posting on Thanksgiving Day (pre-scheduled, of course). That’s the day most physical stores are closed and the tryptophan will be running high. For anyone ready to slip away from another crazy family situation, your email will be a lifesaver and the perfect distraction!



🎁 Holiday Gift Guides with a Twist


If you sell a product - great! Do a holiday gift guide of your product suite and create messaging that matches your brand.


Need the perfect gift for your problematic Aunt Jo?....we suggest our lavender candle to calm her the F down.


You know... if funny is your thing.


AND if you provide a service or have programs that doesn’t mean that a gift guide is off the table for you!


Take your program suite or module and put that in a gift guide that someone can gift themselves.


Position it like... Feeling more than just the leftover FOOD from Thanksgiving? Now you can clear any leftover negative energy, too! Exclusively for the next 5 days you can get Module 1-3 of my amazing program for a quick “insert program outcome here.”


This not only will result in sales but will also introduce a qualify potential clients for more of your long form offers.


⚠️ Make sure you don’t let opportunities like this slip through the cracks.


The goal here is to get them in the door, and then make it so cozy inside they never want to leave! I can help you figure out YOUR BRAND’S VERSION of that yummy-cinnamon-pine-cone-intoxication.


(Never leaving Trader Joes. Actually, writing this from the hummus aisle.)



Astro-Forecast for the week of October 18, 2022:


🌞🔥 The Sun Trine Mars

This week is a great time to get things done. Especially if you have some creative briefs or brainstorming projects you need to pour into, you’re going to be on fire this week! Just make sure you keep your emotions in check and try not to lash out via @channel or “reply all”. Deep breaths and mindful meditations are your friends this week, if things get heated.


🌞💘 The Sun Conjunct Venus

This lovey-dovey conjunction could hit the pleasure centers of your brain hard this week — we love that! Just be careful to focus more on self-love and balancing work/life balance, rather than making BIG, permanent decisions (like a tattoo) because you might be wearing rose-colored glasses this week. Instead, channel that energy into engaging with your customers on a more personal level and treating your staff (or yourself!) to some appreciation gifts.


🌞 🔲 The Sun Squares Pluto While this is a great week for creating and ideating, it may not be the most productive in terms of closing new business or making progress on an existing project or goal. Things might feel a little stagnant, mundane, or even trite. Spice up your work week and stimulate your mind by trying a new co-working space or making your work routine a little more rewarding.



P.S. Want to SLEIGH the holiday season and still make what you deserve?! Book a MILLION DOLLAR BRAND CHAT with me today!


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