👉Do this BEFORE your website makeover
What does your website do for your brand?
Depending on what industry you’re in, there may be people telling you that a website is “unnecessary”, or that you don’t need to spend too many of your resources on making a website that pops.
Even if you don’t sell a physical product, even if most of your clients come from referrals… you still need a website that makes you look good.
Because the first thing people will do is google you. And a website can be the difference between WOWing someone, and giving them the ick.
With that in mind, here’s 3 things to nail down BEFORE you start building your website. And no, this list isn’t exhaustive, but don’t worry – we’ll be talking about websites all month long.
Who are you even talking to? We could write endless blogs about nailing down your ideal client/target audience/avatar/whatever you want to call it, but we’ll keep it short this time. You need to have ONE person in mind that you are talking to, and everything on the website – from the copy, to the design – needs to be tailored to that person.
What do you want them to do? Once you’ve nailed down your target audience, you need to ask yourself: What is the one action I want them to take before leaving? Is it to book a call with you? Buy a product? Sign up for a newsletter? This one call to action should be aligned with your overall business goals.
Hire your Krew: I’m not just talking about hiring a designer and copywriter here. I’m talking about hiring a Krew of brand geniuses that will rally behind your vision and transform it for maximum impact. Sure, you could hire each creative separately, but if there’s no coherence between your messaging, your design and your copy, then your website is going to fall flat and won’t reflect your brand.
And you guessed it – we’d LOVE to be your Krew. If you’ve got a rebrand coming up or you’re just looking to refresh your site (or even more exciting – build a completely new one) then let’s talk. The Krew is ready for you.
Talk to you soon!
Jessica and the DesignKrew.