Story + Value

Step out of the car.

Boom—an oven door swings open in my face. 102 degrees. The desert heat shimmering at the horizon.

Last weekend, I was there. And I didn’t post a single picture.

Instead, I stayed present with the people I was with.

But here I am, telling you about it now—and teaching you something about marketing at the same time.

That’s the magic of storytelling in business.

You don’t have to share every detail of your life. But the right story, paired with education, draws people in and makes your expertise stick.

💡 Stat check: Businesses that combine personal storytelling with educational content see 67% more engagement than those who post only one or the other.

3 ways to start today:

1. Write down one personal story from your week.

   
   

2. Ask: “What lesson does this illustrate for my audience?”

   
   

3. Share it with a clear call to action.

Because when your story and your service connect, people remember you.