Why “Serving Everyone” Starves Your Business

Breakfast with my nephews looked simple enough—until the orders came in.

One wanted pancakes.

One wanted eggs.

One surprised us with chilaquiles.

And suddenly, I thought: this is exactly what happens when a business tries to serve everyone.

If you hand people the whole menu, they scatter. And you’re left stretching yourself thin, trying to make a dozen different dishes… instead of perfecting the one thing you want to be known for.

💡 Stat check: Brands that focus on a clear, narrow audience see 124% higher conversion rates than those trying to cater to everyone.

3 steps to simplify:

1. Choose your “pancake”—the one offer you want to be known for.

   
   

2. Customize it only for your best-fit clients.

   
   

3. Cut the extras that dilute your focus and drain your energy.

Because the truth is: when you try to feed everyone, you end up starving your business.