“But What Do I Say?”

One of our clients was ready to launch his lead conversion funnel.

He knew video would convert. He knew the funnel was the right move.

But then came the wall:

“What the hell do I even say?”

He’s brilliant at what he does—but writing a high-converting script wasn’t in his genius zone. So we stepped in.

We used our messaging framework to craft the full script—in his tone, his style, optimized for conversion. He added his magic touches, and the result? A message ready to land with his audience.

Here’s the point: most people stay stuck at “what do I say?” and delay the whole process.

💡 Stat check: Funnels with video content convert 34% higher—especially when the messaging is dialed in.

So don’t wait for perfect words to magically appear. Get clear, get strategic, and then get it out there.