I hope this brings a bit of levity to your day, as we navigate the ever-evolving labyrinth of social media. I know my head starts to spin when I open the social Pandora's box.
I've noticed a common thread of questions recently: "Do I need to be on TikTok?" "Is Twitter still a thing?" "Should I dust off my LinkedIn account?"
I'm here to tell you, the answer is as clear as a three-legged zebra standing in a blizzard.
Confused? So is the world of social media. Let's add some clarity (and fun) to the mix:
1. TikTok: Unless you've mastered the art of folding a fitted sheet in under 15 seconds or can dance like nobody's watching while everyone IS indeed watching, TikTok might be a tough egg to crack. But, if you think you can out-floss a teenager or have a cat that can recite Shakespeare, by all means, let's create some viral 60-second magic! AKA... yes you can grow a following, but it might not be the audience you want or need to grow your business. It all depends on your target audience (think Gen Z).
2. Twitter: Ah, the land of 280 characters or less. Can you convey your message in two sentences and still make an impact? If the answer is yes, your tweets could be just the brand lift you need. Just remember: hashtag responsibly! And this platform takes time and a general vibe of saying the more risky things.
3. LinkedIn: If your idea of a good time is networking over a virtual coffee, LinkedIn is your playground. What used to be a platform for finding new jobs and careers has quickly risen to be a more high level professional platform. LinkedIn is a professional networking platform with a user base primarily focused on business-related activities. It provides an opportunity to connect with potential customers, industry professionals, decision-makers, and influencers in your target market. LinkedIn offers robust advertising and lead generation capabilities. With LinkedIn Ads, you can target your ads to specific professional criteria such as job titles, industries, company sizes, or even specific companies. This level of targeting ensures that your ads reach a highly relevant audience, increasing the chances of generating quality leads and sales.
4. ETC: The social media universe extends far beyond these three platforms. Each network has its unique crowd and culture. The key is knowing your audience and where they hang out. If your customers are still fervently updating their MySpace top 8, then we might need to have a different conversation (just kidding... or am I?).
In all seriousness, each of these platforms offers valuable opportunities for brand exposure and engagement, but not every platform is suitable for every brand. The key is understanding your target audience, where they spend their time, and how to effectively engage them on that platform.
AND it takes time and repetition to really see an impact.
As we continue our journey to conquer these digital frontiers, let's remember to keep our brand consistent, our message clear, and our spirits high.
Stay quirky and keep the creativity flowing.
Jessica XO
P.S. Remember, defining your brand can feel like doing the Macarena blindfolded - a tricky solo routine! How about we tackle this together? Let's schedule a call, illuminate the branding landscape, and ensure your brand on social media and beyond stands out with the utmost confidence.