Your Funnel Is Leaking (And You Probably Don’t See It)

Most funnels aren’t broken.

They’re just… underperforming.

And the tricky part? They look like they’re working — especially if you’re already making sales.

But behind the scenes, they’re leaking conversions every single day.

I see this all the time — even with established businesses.

Their funnel has the pieces…But it’s missing the ones that actually move people to buy.

The 3 Biggest Gaps I See in 90% of Funnels

1. No Trust Being Built

A lot of funnels jump straight into value or sel

ling.

But they skip the most important step:

Why should someone trust you in the first place?

There’s no positioning.No authority.No reason for the audience to believe, “This person knows what they’re doing.”

So even if the offer is good…People hesitate.

2. No Real Proof

This is where most funnels completely fall flat.

No client wins.No testimonials.No real results.

And without proof, people stay skeptical.

Because from the buyer’s perspective, they’re asking:

“Does this actually work… or just sound good?”

If you’re not answering that clearly, conversions will always suffer.

3. No Clear Next Step

This one is more common than people think.

The funnel educates.Maybe even inspires.

And then… nothing.

No direction.No invitation.No clear “here’s what to do next.”

So the lead just sits there.

Interested… but inactive.

Why Your Funnel Feels “Almost There”

If your funnel feels like it should be converting better…

You’re probably right.

Most of the time, it’s not about rebuilding everything from scratch.

It’s about fixing the missing pieces that actually drive decisions.

And the truth?

You’re often just too close to your own funnel to see those gaps clearly.

(Which is completely normal.)

Xo, Jessica