When Your Marketing Smells Weird

The other night, I roasted curry cauliflower.

The smell? Questionable.

The taste? Absolute perfection.

And it hit me: marketing can feel the same way.

Sometimes you’re mid-process and wondering if it’s even working.

The clicks aren’t flowing. The leads feel cold. The content isn’t converting.

But that doesn’t mean it’s failing.

It just means you’re in the middle of the flavor build.

Here are three reminders if you’re doubting your efforts:

1. Don’t judge too early—most brands quit before results “finish cooking.”

   
   

2. Trust a proven recipe—strategy beats guesswork every time.

   
   

3. Let your audience smell the value before you ask for the sale.

Because the truth is: growth rarely looks good in the oven.

But give it time, and it can turn out delicious.