Those content goblins…

Let’s talk about the little goblins in your brain that show up the moment you try to make content.

You know the ones…

“Ugh, I don’t wanna.”

“What do I even say?”

“Who has time to be a content creator?”

“It takes forever.”

“My Aunt Gertrude is totally going to gossip about me.”

“I look terrible on camera.”

“Will this even turn into leads?”

Oh yes. The goblins are goblin-ing.

But here’s the thing… you don’t actually have a content problem.

You have a thinking-about-visibility problem.

Most founders think posting is “extra.”

A chore.

A cute-to-have.

But when you start treating visibility like sales time... everything changes.

Visibility is sales.

It’s connection.

It’s you demonstrating value.

It’s you showing people how you solve the very problems they’re losing sleep over.

When you see it that way, the goblins get a lot quieter.

Here are 4 mindset shifts to make it feel 100x easier:

1️⃣ Reframe it.

​Posting isn’t “cute.” It’s selling in slow motion — building trust before someone ever books a call.

2️⃣ Talk to ONE person.

​Forget the crowd. Forget the algorithm. Forget the imaginary stadium of eyeballs.

It’s just you and your ideal client who’s already halfway in love with what you do.

3️⃣ Aunt Gertrude isn’t your audience.

​She can gossip all she wants… she’s not buying your offer.

Stop creating (or NOT CREATING) content for the people who don’t pay your invoices.

4️⃣ Outsource it.

​When someone else handles the strategy, scripting, editing, and posting…

you get to stay in your genius... and the goblins go take a nap.

And here’s the truth bomb:

Businesses that outsource social content grow 47% faster and report dramatically lower stress levels (AGA Marketing Industry Index, 2024).

So yes… the goblins are real.

But so is the ease that comes when your social media is completely handled.

XO,

Jessica