When Marketing Doesn’t Fit

I went shopping last weekend. Tried on 15 things.

Only one came home with me.

The rest? Didn’t fit.

And it reminded me of how most people choose marketing tactics.

They “try on” 17 different platforms.

They chase every trend.

They pull themselves in 20 directions because someone said they “should.”

But here’s the truth: not everything fits your business.

What works best?

Choosing one growth engine that aligns with your strengths—and committing to it.

A few mindset shifts:

• Just because it’s trendy doesn’t mean it’s for you.

  
  

• You don’t need 10 tactics—you need one that works.

  
  

• When it fits, it flows. Your audience can feel it.

The data backs this up:

79% of the fastest-growing brands focus on one funnel strategy until it works—then scale.

So the question isn’t, “What else should I try?”

It’s, “What actually fits?”