What Tesla Taught Me About Marketing

This week, my husband did a ton of driving as we visited friends across different cities.

You know what made it easier?

Our Tesla’s self-driving.

Set the destination. Let it handle the micro-decisions. Relax.

And it hit me: that’s exactly how marketing should work.

Too many business owners are white-knuckling their campaigns—trying to build everything from scratch, stuck in traffic wondering what’s next.

Instead, marketing should feel like this:

• Directional → You tell it where to go

  
  

• Automated → Systems do the heavy lifting

  
  

• Trusted → Someone monitors performance while you focus on the bigger vision

When your marketing is set up like self-driving, it moves smoother, faster, and with way less stress.

Because business growth isn’t about working harder—it’s about creating systems that know where to take you.