Is Email Still Even Relevant?

The other day, a client asked me:

“Is email still even relevant?”

I laughed—not at them, but because it’s one of the most common questions I hear.

Here’s the truth:

Email is still one of the highest-ROI marketing channels out there.

Stats don’t lie:

• 77% of marketers see email engagement growing year over year

• ROI averages between $36–$44 for every $1 spent

• Email lists convert up to 4x higher than social traffic

  
  

Yet most people treat email like an afterthought.

Here’s the difference between brands that thrive with email and those that don’t:

❌ Random newsletters with no real strategy

✅ Smart sequences that build trust and drive sales

❌ Emails that sound like corporate templates

✅ Personality-packed notes your audience wants to read

❌ Sporadic sends

✅ Consistent delivery with clear goals

When you see email as a system instead of an afterthought, it becomes a powerful growth engine—not just another box to check.

So the next time you wonder if email is still relevant, remember this:

It’s not about if email works. It’s about how you use it.