How Often Should You Show Up?

A client asked me last week:

“How often should people hear from us?”

Here’s what I told her:

Way more than you think.

Most business owners are worried about “being annoying.” But the real problem?

You’re not even being noticed.

Here’s what the data says:

It takes 12+ brand impressions before someone even considers engaging

Less than 10% of followers see the average Instagram post

Only 20–30% of your email list opens any given message

People scroll past 122 marketing messages before lunch

So when you show up once a week—or whenever you “have time”—you’re not building a brand. You’re a blip.

Here’s the truth:

🚫 Repetition doesn’t annoy people.

✅ Inconsistency makes them forget you exist.

That’s why visibility needs to come from more than one place. At a minimum, it means:

• Email → consistent, value-packed sends

  
  

• Social → frequent, story-driven posts

  
  

• Funnels → automated journeys running 24/7

  
  

• Ads → targeted impressions to stay top of mind

It’s not about shouting louder—it’s about showing up enough to actually be remembered.