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  • Writer's pictureJessica Krewson Creative

Episode 8: The Power of Story Telling

Updated: Jul 22, 2021

What was one of those pivotal moments in your life that just changed everything? Or set a tone, or made you fall in love with something that you’re now providing as a product or service? That’s a HUGE story for your brand!

Storytelling - it’s what has bound us together as a people since the beginning. I used to tell myself, I’m not good at storytelling. I’m really not good. I used to remember my husband or a friend telling stories and they were just so good. I was making it too complicated.

Your story is pivotal to your brand! Pivotal! And it doesn’t have to be that complicated!

It’s one of the most important things you can do to create powerful content that will resonate with your audience.

What do you need to do - have to do to tap into your story?

What was that moment in your life, your ‘entrepreneurial seizure’? Do you remember what happened to make you feel like you HAD to start your business? That’s a story! Maybe you have such a sweet memory of cooking dinner with your Granda every night, and this just brought such warmth to you that you created a health business…...what was one of those pivotal moments in your life that just changed everything??

That’s a huge story for your brand!

In today’s episode, I will be telling you one of my stories. I will be giving you the 1.2.3. And I hope you will be able to feel it. And in turn, understand the power of storytelling!

I want you to take everyday experiences and turn them into a learning lesson for your business, into what your brand is about, your message is about, to further showcase what your brand values are.

Key Points Discussed:

Your story is pivotal to your brand (01:28)

What you need to do to tap into your story (02:47)

Do you see how I didn’t just give you the 1.2.3? (07:20)

Your assignment (10:54)

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

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