Episode 7: The Most Important Thing


You guys have all heard the concept, three feet from gold? You’re digging, and digging and digging and you’re just one inch away from reaching that ideal customer and you give up. You were right there, you were so close. Keep showing up.


How do you stay consistent even when you really, really, really don’t want to? Or you just forget? Or life gets in the way? Or 101 million other things happen in your life?


You’ve heard it before work smarter, not harder, let it be easy. This is all about you showing up in your brand consistently. Why are Starbucks and fast food so successful? It’s reliable! You know what to expect Every. Time. You know it’s gonna be good. You know what it’s gonna taste like. You don’t think about it.


This is how you want people to feel about your brand!


But when you’re ghosting everyone every couple of weeks, or showing up and posting 17 posts and then ya disappear. People are gonna be like “Huh?” Then people start to think if she’s like this on social media, this is how her service or products are going to be. And this is the last thing we want people to think, feel, about you, about your business and about what you’re up to and especially about your brand!


People don’t buy things! People buy people. People buy people they know, like, and trust. What creates trust? Consistency over time. I cannot stress this enough


Do whatever it takes to show up consistently. Show up for yourself, for your audience and build this business and build this brand and show them who you are.


Key Points Discussed:


How to stay consistent even when you really don’t want to (00:51)


Sometimes consistency is hard but I’m here to make it easy (03:04)


What showing up consistently shows your audience (06:43)


What separates the ones who succeed and the ones who get by (07:27)


I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!


Resources Mentioned:


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