Email marketing is not dead!
And many of you have asked how to grow your list. Email continues to be the main driver of customer retention for small and mid-size businesses. Don’t get me wrong, I love social media and being able to go on there and connect with our audience, but email marketing is still a huge, huge force to be reckoned with in the realms of connecting. Connecting with your audience, adding value, acquiring customers, retaining customers. Please, please, please do not leave this out of your branding and/or marketing mix.
In today’s episode, I want to share how we have grown my email list by over 900% and ways for you to start growing yours too!
It starts with adding value, then more value, then a little more value before you do the ask.
The idea of a free offer is not a new concept, but what is the right free offer for you? Create something fun. What you would use. If it seems hard, or too much to read, or cumbersome in any way, guess what? It’s gonna be cumbersome for your audience too.
I created a quiz for my freebie which you can find by clicking here and it was so fun and easy for me to do because it’s something I would enjoy taking myself.
After you create your freebie, then you have to talk about it! Get on the Gram, use the social media. I like to share my freebie every single week. Every Thursday you can find me talking about my Brand archetype quiz.
Dive into the episode to hear why I believe it’s such a valuable asset to your business and what action I want you to take THIS WEEK!
Key Points Discussed:
Creating a free offer that’s right for you (02:48)
I want you talking about it! (09:33)
What kind of emails I enjoy - and what we put out (13:27)
Email is a valuable asset because you OWN it (15:30)
Your action I want you to start taking (16:48)
I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!
Resources mentioned:
Grab your FREE Personal Brand Archetype quiz here.