Episode 14: From Zero to Dream Brand



Today’s episode is a little bit of a role reversal. It’s an interview I did on my friend Doug’s Podcast, The Happiness of Pursuit.

In today’s episode, I want to share with you what I call my ‘zero moment.’ How I became an entrepreneur, and how I’ve built up my dream brand - Designkrew to what it is today. I left what I thought was my ideal job to follow my vision and dreams!

If you are someone that has some big dreams, big goals and has been hesitant at all to go for them, this episode is for you!

We talk about the risk I took in starting my agency. How I didn’t wait until I had X amount of dollars in my account or my plan completely mapped out. I just took a leap of faith and went for it!

I had to work through those fears of following what you desire. So many people don’t take action because fear holds them back. I stood for what was possible more than fear. I didn’t want to live a life where I wasn’t fulfilling and going after my dream.

That was more painful than giving in to the fear and not taking any action at all.

One question I like to ask myself is, “What kind of life do I want to live? What does that look like? And, what does that mean to me specifically?” And then go for it!

Yes, I had those moments where I wondered what the heck I was doing. Did I make the right decision? Those “Oh no” moments happen, but you find the power deep within you to survive and ultimately thrive!

Grab your pen and paper because I share my secret to success, niching down, what it takes to get through the hard times, what to hold on to when you start to lose your drive, and if you should separate who you are from what you do, and how I found ultimate joy and fulfillment.

Key Points Discussed:

What I was doing before starting my agency (04:32)


How I worked through my fears (07:37)


Using our gut instinct to make decisions and learning from our mistakes (09:28)


Did I ever second-guess myself? (12:05)

The more dangerous place to be is comfortable (16:30)


Why your brand message is so important (21:21)

Is your identity and work that you do separate? (24:02)


Focusing on the impact of your work (26:45)


Resources Mentioned:


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