Episode 13: How to Niche Down
You can only do so much when you’re trying to please all the people!
They all have very different needs, desires, things that they’re after, and you literally can’t address them all. You just can’t! So niche down, niche down, niche down!
How the heck do you do this? This one is hard for a lot of people…..
Because you’re a giving, loving person, you want to help all of the people all of the time but it’s not only going to make your life very challenging because it’s very difficult to market to everybody. It will be hard for your audience to know that you’re actually speaking to them and solving their problem or overcoming their challenges.
You can’t please all of the people all of the time and it’s actually a disadvantage to try! This is a huge mistake I see a lot of entrepreneurs making even when they’re seasoned and quite a few years in. They forget to niche down.
Ultimately a confused mind says, “No” And unless you grab your clients’ attention in seven seconds the potential is probably lost.
By niching down, you will be able to serve in a greater capacity! You will know what issues to address, what challenges to address etc.
Niching down is the key to really successful messaging.
So grab your earphones and find out exactly how to do this!
Key Points Discussed:
The importance of niching down (01:30)
So how do you niche down? (03:47)
Addressing your potential clients pain points (07:30)
The key to successful messaging (09:37)
I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!