FROM BLAH TO A CLEAR, COMMITTED, BEAUTIFUL BRAND ON FIRE!
You are meant to shine bright.
That blazing fire in you is not meant to be kept a secret.
"People don't change when they see the light, they change when they feel the heat." – Jefferey Wilbur
It is not your flaws that you are afraid of being revealed —that’s a long-held belief that I am telling you is a total lie.
What you are afraid of is the insurmountable understanding somewhere deep in you that knows greatness is meant for you.
And that scares the $#*! out of you. EEK!
You desire to serve. You deserve to have a deep sense of fulfillment in what you do AND YOU WANT it to feel fun, playful, exciting, alchemical maybe even a little mysterious.
Making those $5K, $10K, even $20K months with a wake up every morning excited by what you’re creating, being your own boss kind of FEELS…
Instead of... the struggle
Instead of running around chasing clients, doing work you don’t love, saying things on social you don’t really care about because it's safe, or worse — not saying anything at all because... what the heck do people want to hear from YOU about?
You feel stuck with a brand that leaves you staring blankly at the computer screen, waking up with a case of the blahs, and like nothing “feels” right.
Yawn. Bored. Exhausted. Not excited.
The fact is... if you feel this way, that’s the way your brand is coming across too! And that’s just not cute, friend.
DO YOU WANT TO FALL IN LOVE WITH YOUR BRAND SO MUCH THAT YOU CAN’T WAIT TO SHARE WHAT YOU’RE UP TO?
Do you want to cultivate the perfect message and copy that has your audience lining up around the block to work with you?
Do you want to stop yo-yo posting to social and emailing your list, where you’re totally obsessed for approximately 3 days and ghost town the rest of the month.
Do you long to not be blocked on what the heck to tell your audience, what to give them, what to “go live” about?
Are you ready to not compare yourself to Little Miss Wonderful on IG with all her followers and programs and think, “what does she have that makes it all click and look so easy? Maybe... can I... just copy her and get the success she has? Ugh, I give up, pass the bag of kettle chips!”
Why does it sound like I am in your head?
Because I have literally thought and felt all the same things.
I, the branding frickin’ specialist!!... hated my own brand. “What the heck,” I would think, “I should be able to figure it out for myself, I do it for my clients all the time!”
I thought there must be a right way and that I was clearly doing it wrong. Well fun fact... I was doing it ALL wrong.
Light bulb! Trying to figure this out on your own is like trying to do surgery on yourself. You’re just too close.
I felt like maybe I should just settle, be happy with what I was doing, sit down, and be quiet (like many of us women have been told to do over millennia!).
AND I was scared to show the REAL ME.
I was scared to let my true self shine.
Being on the other side creating brands for clients, I didn’t fully let myself be in their shoes, but boy do I get it now.
It’s a very vulnerable place. A place to discover what it really means to be brave, authentic, and to express fully no matter what others think.
YOUR CURRENT PERSONAL BRAND MIGHT BE AS EXCITING AS UNSUBSCRIBING FROM YOUR 700TH JUNK EMAIL BECAUSE
You are trying to be some 50% version of yourself.
You are watching others and think there is some magic formula that the internet gremlins are keeping from you.
You think if you look, act, and say this perfect thing, then maybe it’ll translate to your ideal audience.
You’ve tried! Sort of. What if it doesn’t work?
No no no... what AN AWFUL monthly subscription BOX to live in!!
I LONG to take you out of said box. Capeesh?
MY FELLOW MYSTICAL MAGICAL FIREFLY... YOU AND I BOTH CANNOT TAME THAT RAGING, INSPIRED, FIRE WITHIN...
Not even if we sit on our hands (and heart).
Not even when others are happy to see us settle for just ok.
Not even if those that don’t understand what we are up to tell us to play it safe or focus on “more important” things.
The truth is, it's not the 1950s ad agency era with shiny teeth and Leave it to Beaver family dinners, throw spaghetti at the wall and see what sticks.
It's ALSO NOT 2006 where you can close your eyes type 10 words and make millions off of a homemade potato gun guide and a PayPal account.
There is noise. There is a choice. And there is a lot of rubbish out there.
What they demand is you... what they CRAVE is the real, real you...
...for you to communicate in a way that feels relatable to them, not perfect, not forced, not strategic.
They WANT to know you, like you, trust you. Hear you loud and clear through a lot of chaos, especially their own.
And before you can go off and build a business that is sustainable and profitable, you can’t skip the brand part. Sorry, Charlie.
It's like trying to shave your legs without any shaving cream... just ouch.
Not a good idea.
And the only reason you’re having trouble committing to a brand is that you haven’t figured out your “thing” yet!!
HI LOVELY, IT’S JESS – YOUR
FAIRY BRAND ALCHEMIST!
And I’m here to tell you: I’ve been where you are.
I’ve been in the brand industry for over 14 years, and I spent most of that time chasing my own tail, and burning myself out.
I was so focused on getting another client, and another one, and I kept piling more and more work on my plate.
And honestly? It just wasn’t it.
My clients flourished, I could turn rocks into gold for them.
But MY business? Was stuck at the “moderately successful” stage.
I was so busy growing everyone else’s vision, but I had no idea what mine was.
It was good for a while, but then felt like walking through mud. I was burning out and unhappy.
I’d love to tell you that one day I woke up and everything changed, but the truth is that it took time to claim my own Brand on Fire (foreshadow: That’s why this is an awakening 10-week program).
But once I committed to OWNING my own messaging and building my brand around my Brand on Fire method, that's when things really LIT UP, so to speak.
I attracted a loyal, excited all star team.
I continue to see growth in my following AND revenue every month.
I have more time for my family and my plant babies (they’re very demanding, ok?! Should I get a Corgi? Yes? back to our discussion...)
I am filled with a white-hot fire inspiration that sustains me every. Single. Day.
I am doing ONLY what I love and I’m more selective with what clients I take on and what programs I build, because more people than ever want to work with me.
YOUR BRAND ON FIRE IS THE MISSING INGREDIENT TO FIGURING OUT YOUR EXACT THANG CHICKEN WANG
Because I see you out there, trying to create something magical, profitable and stable.
Because following other people’s strategies can only take you so far.
Trial and error can only take you so far.
Following steps and systems not specifically tailored to you is really the hard way.
Your Brand on Fire is a 10-week program that will give you the clarity to take the RIGHT steps to build a magnetic brand where you can:
finally commit to a look + color palate
commit to a message
boost your mojo + creativity
get rid of imposter syndrome
be more visible
feel like you actually have a legit business
have your brand and your soul be in alignment
and profit, hallelujah
...and maybe even take that tropical vacation and live in that posh decorated home that you’ve had on your vision board for... ehmm way too long.
When humans learned to harness fire, it changed our evolution FOREVER.
And when you learn to harness your true brand...fire will be discovered in you like never before.
When you take that flame and share it with the world, it grows bigger and brighter, and it WARMS, it SUSTAINS, it NOURISHES... you AND your new loyal following.
We all have a Brand on Fire – the one thing about us that lights us from within, that fills us with a passion so infectious that your favorite kinds of people want to be part of it.
Yes, YOU HAVE IT TOO.
This is not an "everyone else but you situation."
And when you have your Brand on Fire, you have clarity. You start hitting those impact and revenue goals by doing your OWN thing.
Whew. Thank goodness
You wake up in the morning, and you jump out of bed, fueled by creative energy, and ready to GO.
You grab your lifesource (aka, coffee), and you sit in front of your computer. Your DMs are full of people saying things like, “Yess! I feel like you’re speaking directly to me!!” and “I am HERE for it!”.
Your inbox is full of potential clients saying “Can I PLEASE join the waitlist to work with you?!”
You check your $$, and your account is filled with numbers you never thought possible before. And this is just the beginning...
You know you’re doing exactly what you need to be doing to realize your dreams...
What a VISION, right?
The thing is, this IS how some people’s day looks.
AKA It’s how my day looks (#HumbleBrag).
So why is it still a daydream for you? What are you missing?
First off, YOU ARE NOT BROKEN.
This IS a possible reality for you.
WE ALL HAVE A FIRE WITHIN US, BUT IT’S BEEN DAMPENED BY WHAT WE THINK PEOPLE EXPECT OF US.
Our flame goes out by being burnt out, by bending over backwards trying to fit into someone else’s box.
The fire gets put out because you’re:
Stuck in the cycle of the hustle and grind, but lacking a clear vision and message. (did you know only 1/100 people know what they want?)
Copying everyone else because you think you need to have a certain aesthetic to succeed.
Too focused on tactics and hacks, and not focused enough on your own brand and messaging.
You keep putting of THE most foundational piece of your business and the very thing that makes everything else a lot frickin easier.
HAVE YOU EVER HAD SOMEONE UNDER PROMISE AND OVER DELIVER?
Three months ago, I was stressing over what to do about my image, I’m not talking about how I look, I’m talking about my BRAND. I knew that if I could zero in on the look, feel, texture, heck, even flavor of who I was, I could attract more clients AND feel confident every time I posted on social media.
I had coaches and other programs that kind of helped. I hired folks on Fiverr to help me out. I paid good money to have logos designed and brand concepts created and still, I felt like nobody got to the root of who I was as a Transformational Coach and Biodynamic Farmer.
Then, one of my coaches said, “go look at this website, it might be just up your alley.” So, I went to www.designkrew.com! BAM! Someone had a website and brand with the vibe that was totally me! How do I get that?
As luck would have it, Jessica was about to have a Brand Glow Up Party. I could not wait to participate. I gained enough knowledge to get me totally inspired about what MY brand could look like. But, of course, I wanted more.
So, I signed up for the full 10 weeks of Brand of Fire program. Have you ever had someone under-promise and over-deliver? I have with Jessica! My new Custom Brand Guide is everything I wanted! Each time I decide to make a social media post or create something new I have my color scheme, my customer profile, my customer’s feelings… everything I need to connect to my ideal client.
Working with Jessica and Brand on Fire has truly been the best investment I have made this year.
Debra F
Divinely selected to support me on my business journey
Working with Jessica has been an absolute dream, she is beautifully authentic in every sense. Jessica lives from her soul powher and gives from that enchanted place within. She's opened my heart to her magic and she has now become family.
Brand on Fire is the sho nuff truth, and Jessica is the driving force that was divinely selected to support me on my business journey in love, inspiration, and beauty. She is such a sincere and sweet soul.
Thank you Jessica!
Love, Shanda C. {Detroit, Michigan}
ARE YOU READY TO LIGHT YOUR BRAND ON FIRE AND CREATE THAT CULT FOLLOWING?
We all have that magical somethin’ somethin’ that drives us to success and THAT THE WORLD NEEDS. Unlock your Brand on Fire and discover how to translate it into an alluring and profitable business.
Take the step for YOU and watch all the pieces of your brand fall perfectly into place
Let me break it down for you...
10 weeks of brand goodies...and devoid of all fluff
10 LIVE jam-packed sessions with me will raise your brand above the noise, and give you the framework to create something truly unique, attractive, and magical. The best part? You’ll have these tools for the rest of your life no matter how your brand, business, or the world pivots.
I look really serious in this video thumbnail, I assure you I am not
Spoiler alert. You’re not broken & nothing is wrong with you.
Nothing is wrong with you. You do not need fixing. You are deserving and worthy of a brand you love. We are removing the old way of thinking and "doing" branding because quite frankly that era is over. Time to step in the NEW, NEW. We will open up your senses with some extremely fun exercises and we will shift your mind on what you think is possible for you. And get you so clear on your vision and have that mindset vibing at such a high frequency!!
Don’t be a copycat. Be a lioness. (owning your mad skills)
Time to stop trying to be like the other people you see crushing it. Powerful brands have never come through copying what another person is up to. You must OWN your greatness. We smother out those feelings of comparison (and use that energy in a healthy upward way). Put the kabash on imposter syndrome. And we figure out what your specific fire is so you can light that 'ish up, yo!
What's your THANG chicken wang?
Feel like you can't commit to a brand, colors, message, imagery? Feel like you don't know what your "thing" is. Don't understand how to differentiate yourself from the crizowd? I hear this so much and we will put all those voices to bed and truly find what the whole scope of who you are and what you offer is so its a piece of cake to talk about it, share about it, embody it and create from it.
Create that cult following
YASS! create something so infectious, so tantalizing that the people you love to be around can't wait to be around you too. Who doesn't want a cult following? What do I mean be that... people who love, you trust, and ADVOCATE for you. What needs to shift both in how you do things as well as aesthetically to show that special group of people that you are THE missing puzzle piece they've been looking for. Customer journey is SO important.
That haute, hot, hott, lewk
All the visual things. Branding isn't just a logo, color palette, and imagery, but that is a huge part of it. This week we go into all things pretty by pulling your brand message and persona into a delicious visual that will have your audience drooling and pinning all your posts to their Pinterest boards.
Social Media. OMG help!
YAY! No more avoiding the social media beast. I know. I have a love-hate relationship with it too. But it is a major connector and we will retrain your brain to love it! We will stop the fear of being visible, we will learn how to make it easy to be consistent with posting and engaging. I am debunking the myth of the perfect aesthetic feed and reveal what it takes to have something truly curated.
Check yourself before you wreck yourself
All the Q&A time dedicated to you. This is your time to have space and clarify anything you haven't been able to nail down just yet. You can show me what you've come up with I can do a website audit with you, social media audit. take advantage of this time to get all the direct, but loving, feedback from me!
Do You Even Really Need a Website?
What?! You may not even need a website!!? Controversial, I know. based on your specific business I will tell you whether or not you need a website or what specific online presence that you need to maximize your brand footprint to generate more leads, followers, emails, and yes even sales!
Building the Guide
The one-stop resource that will be the foundation of your brand and business. This week I will make sure your brand guide is coming along oh-so-sweety. Again, I don't want you to leave this course empty-handed. This guide will be the holy grail for any time you feel stuck, anytime you need to onboard a contractor (ever been asked to give your hex codes and all you could do was say "huh, hex what?"), any time you are unsure about what to post or what to say! Former participants declare this Custom Brand Guide has saved them and they use it on the regular!
Living That Brand Life
Time to celebrate!! We take EVERYTHING you've learned in this course and making sure you have the game plan to execute the fire you've gained each and every day in your business. PLUS, we will be celebrating with you! I mean you've built your everlasting, totally on fire brand that is sustainable and will evolve with you as you grow! I literally cannot wait to see your transformation.
LIVE COACHING WITH JESS ONCE A WEEK
Mark your calendars and get your questions ready, because you’re getting 10 weeks of live coaching! These calls are my absolute favorite part of the week where I get to share my energy with YOU. I’ll walk you through each module, what you need to focus on, and most importantly — what you can do NOW to put it into action. This isn’t fluff people! You will make progress every single week.
EXCLUSIVE FACEBOOK COMMUNITY
True growth happens in the gathering, in the community, and I’m so excited about the community we’re building together. Connect with other entrepreneurs like you who are doing amazing things. You’ll get to know each other on our exclusive Facebook group, but I know from experience that these relationships will go way beyond that. Connect, support, network, and lift up. I’m already smiling about it.
MASTERMIND PARTNERS
Surround yourself with the other women who are going for it! You will have the opportunity to find a business-bestie for continued accountability and support. No magical star seed is left to do this alone! My greatest movement began when I began masterminding with the woman that were ready to GO BIG.
LEARN FROM GUEST EXPERTS
I know I’m fabulous, but no one woman can do it all! I’ll be sprinkling in some guest experts to teach you about their particular genius: From branded photography to selling, and being a master at manifestation. We’re gonna learn it all.
Best part? These aren’t just any joe-schmoes off the street — I’m bringing some of my homies that I have personally worked with.
OMG THIS!! YOUR CUSTOM
One master document that includes all of your brand info. We provide the template, and as the program progresses you fill it out. At the end of the program, your go-to Brand guide = done.
This was huge for me to include. I don't want you to walk away with more questions. I want you to have a tangible go-to asset that you use whenever a question comes up.
Each week we’ll have assignments and play-sheets to fill out (I promise, it’s WAY more fun than homework!).
By the end of it? You’ll have a comprehensive brand guide...a blueprint for your business that has your Brand on Fire at the core.
✔ Messaging? Done.
✔ Copy inspo for the year? Done.
✔ Colors and fonts? Yup, done.
✔ Next steps? You betcha!
✔ 100% YOU? Always.
DON’T STOP ME NOW! CUZ WE’RE HAVING A GOOD TIME
(WITH THESE FAB BONUSES!!)
BECOME A MASTER MANIFESTOR
BONUS CALL WITH DEBRA CUMMINGS
We’ll have a BONUS GROUP SESSION with the fabulous Kate Haus, LA-based personal brand photographer. She’ll tell you everything you need to know about preparing for your fabulous next brand photoshoot: From hiring a photographer to how to be comfortable in front of the camera so you get a TON of epic shots.
Debra Cummings is the master of using the power of manifestation to create magic in life. She’ll talk to us about the power of our thoughts, how to let go of limiting beliefs that are holding us back, and how to hold on to the vision that propels us forward in life.
Most people have a yearning to make their lives better and Deb was no different. Deb worked until exhaustion to get ahead, doing everything she knew to do and nothing seemed to give her the success she was seeking. It wasn’t until 2016 when she took a leap of faith and quit a very well-paying job that the precise workings of life became very clear. She had no other choice but to train her mind to think a certain way so she wouldn’t spiral into a hole of fear and anxiety. The results were nothing short of miraculous. Not only did she get through it with joy and ease, but she also ended up receiving more than she ever thought possible! Once she realized what she had done to create her new life, she knew how her method worked and that it was repeatable and could be used for anyone and any situation.
YOUR BRAND ON FIRE PHOTOSHOOT
BONUS CALL WITH KATE HAUS
