5 questions your website should answer
If you haven’t had a website audit lately, you may be leaving money on the table and clients on your wish list.
Your business is always growing and expanding, and your website needs to be a reflection of your current values, messaging, and brand vision.
Here’s a quick 5 questions checklist that your website needs to answer. If you find that your website isn’t answering these questions, then it may be time for a website makeover.
How can I get in touch? Your website is an extension of your brand. And just like a millennial trying to date... You will be cyber stalked before anyone decides to do business with you. A visitor to your site must know how to contact you. Contact is usually at the bottom of the page, so it’s easy to forget! Putting in a custom contact form or email opt-in form can increase your volume of inquiries.
What am I doing here? There should ALWAYS be a clear Call To Action (CTA). At least once on every page, preferably more. Just imagine that everyone navigating your website is 5 years old. They need to be told what to do, when to do it, and how to do it. It doesn’t matter how much you wax poetic about how great your new serum is, if there isn’t a “buy now” button that’s easy to find, you’re not going to get a lot of sales.
Who the heck are you? Between the brilliant design and the clever taglines, it can be easy to lose track of the basics: What is this business, what products or services do you provide, what do they cost, and how can I get them? Remember: Clear copy is always better than clever copy.
Where do I go next? Your website needs to be EASY to navigate. Think about what kind of information your target audience wants to know, and make it easy for them to find that information. That means creating an “about us” page and naming it something obvious like “about us”, or “our journey”. If someone is unclear where to find the information they want, they’ll simply X out of your site and FAHGHETABOUET.
Why should I care? Sorry to break it to you, but pretty much every industry out there is “over-saturated”. Yes, even the towel industry. If you want to stand out, then your website’s copy should tell a story that speaks to why your target audience can connect with your brand specifically. Is your towel made from recycled materials? Tell a story about how many cotton acres (or whatever towels are made out of – we don’t know!) you’ve saved so far. The more emotionally and intellectually invested someone is, the more likely they are to buy.
What’s been stopping you from updating your website? Let's chat by scheduling a call here!
Talk to you soon!
Jessica and the DesignKrew