If you’re still not turning your audience into buyers like you want to... do this:
You can’t please all the people. The problems that need to be solved for a lawyer are different from the ones that need to be solved for a beauty brand.
Narrow down your niche.
You want your ideal client to read your newsletter, see a social media post, go to your website and think... wow, this company knows EXACTLY how I FEEL and what I need to get out of x, y, and z problem I am facing.
I can hear you say, “But... I could really help everyone!”... no dear, you will spin your wheels and lurch to your goals. When you narrow you use the language, stories, pain points, and solutions that your audience aligns perfectly with.
For example, if you “help entrepreneurs with their business.” Narrow that down to I help mom entrepreneurs balance business, kids, and life so they can consistently feel successful in all three.
Do you see the difference?
If you’re still not sure how you want to niche down, think back to your three most favorite clients that you’ve ever worked with.
• What were their main concerns when they first started working with / buying from you?
• What things do all three have in common?
• What did they already have in place before working with you?
• How did you improve their lives?
You can also interview these three people to get even more first hand knowledge. Pay attention to what words they are using. They might say I felt stuck and ashamed. Where you’ve been using the words aligned and powerful this whole time when it’s not a state they can relate to! Start using their words.
Lastly, stop being too vague.
If you’re a nutritionist, to say you’ll help someone get healthy in the new year - is not enough. Any Jane could say that. Get specific like I help you to improve your gut health in 90 days or less or we can balance your hormones and get you sleeping better in just 3 weeks.
Don’t be afraid to be bold.
When you talk in your own voice (versus trying to sound smart) and your messaging is targeted – then you will be a magnet for your ideal client and they will feel like you are talking directly to them.
That’s what gets engagement. That’s what gets sales. That’s what gets people talking about you and referring you.
Let me know how it goes!