Writing you this message from a lounge chair in Cancun for some much needed R&R.
But that doesn’t mean your brand messaging gets to take a vacation!!
Brand messaging can be a tricky thing. It's so subconscious and intangible that it's easy to overlook or not give it enough attention.
But here's the thing: if your messaging isn't consistent across all channels, people might subconsciously think that your brand is about as reliable as Kanye’s mental state.
That's why it's worth investing your time, energy, and money into getting it right. Need some convincing? Here are four reasons why:
1. 👍 Consistency breeds trust: If your messaging is all over the place, people might start to wonder if you're a fly-by-night operation. Consistency shows that you're reliable and trustworthy.
2. 💃 It sets you apart: In a sea of sameness, your messaging can be the thing that sets you apart from the competition. Make it unique, make it memorable, make it quintessentially you. Hint: what’s that thing or topic you are a little nervous to share --- that’s the one thing that will attract your ideal client to you.
3. 🥰 It builds brand recognition: If people can recognize your brand messaging from a mile away, you're doing something right. Consistent messaging helps build that recognition.
4. 🤗 It shows you care: If you take the time to get your messaging right, it shows that you care about your business and your customers. And that's a pretty great thing.
So, there you have it. A few reasons why your brand message is worth your time and attention. And hey, if you need any help figuring it out, book a call here, and let's get your brand shining bright like a diamond 💎.
Jessica XO
P.S. Branding is one of those things that are hard to see and nail down on your own. Book a call here, so we can figure it out together!