You can spend all of the money, time, and energy on great marketing, but if you think that your brand colors and voice are there to satisfy YOU, you’ll hear crickets in response to your efforts.
Your brand can be a reflection of you, but at the end of the day that reflection needs to be aligned with your target audience.
Your target audience are like your friends. You’re all sitting around the table for Saturday brunch (sweet or savory?), and you’re having a blast. Sure, you’re all your own person, but you chose your friends for a reason. And they chose you for a reason – whether it’s a shared sense of style, values, music, hobbies, you name it.
Your job as a brand is to understand what your audience love and hate, what they do in their spare time, who they want to be. Just like you would when making a new friend.
Because then you get an intimate look at their fears (pain points!), likes (benefits!), desires (deeper benefits!)... you see where this is going?
Of course we’re not saying to make a reservation for 10,000 people to sit for brunch, or even to talk to them directly (though that can be super useful if you need direction on something specific).
I’m saying, do a little stalking.
You can start with social media. Look at your followers… who else are they following? What kinds of things are they posting? Who are they NOT following that’s in the same industry as you? How do they dress? Talk?
See if you can start to incorporate these elements into your brand. The most successful brands out there are built as a reflection of their audience.
Do you want to start building your brand as a reflection of your audience to convert more? designKREW is your full service marketing partner