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  • Writer's pictureJessica Krewson Creative

Is Your Thermostat Set at “Chanel” or “Truck Stop?”



In order to be irreplaceable one must always be different. - Coco Chanel


Are you tired of sorting through a million strategies and want to stand out in the crowded marketplace?


It's time to embrace your originality and unleash the power of REAL marketing!


Today, we're exploring the key elements that define authentic and impactful marketing, and how you can elevate your brand.


1. Real Marketing is Strong: ⁠ Your brand is the foundation of your marketing efforts. It's not just about a logo or a tagline; it's about crafting a strong and compelling identity that resonates with your target audience. Take a moment to evaluate your branding and ensure it truly reflects the essence of your business.


2. Real Marketing is Consistency⁠: Consistency is the secret ingredient behind successful marketing campaigns. Are you maintaining a consistent voice, tone, and visual style across all your marketing channels? Consistency builds trust and helps create a cohesive brand experience for your audience.


3. Real Marketing is Connection⁠: Authentic connections with your audience are invaluable. Are you engaging with your customers on a personal level? Strive to foster genuine connections by understanding their wants and needs, addressing their pain points, providing valuable solutions, and yes sharing about YOU and your own journey.


4. Real Marketing is Serving Others⁠: Shift your mindset from selling to serving. Are you adding value to your customers' lives? Focus on how your products or services can genuinely benefit your audience and meet their desires, both for your current and potential clients


5. Real Marketing is Giving: Generosity goes a long way in building a loyal customer base. Are you providing valuable content, resources, and / or exclusive offers to your audience? Show them that you appreciate their support and are invested in their success.


6. Real Marketing is Building a Community⁠: Create a sense of belonging and foster a community around your brand. Are you actively engaging with your customers and encouraging interaction between them within a safe, supportive, and positive environment? Build a space where your audience can connect, share experiences, and feel part of something bigger.


7. Real Marketing is Creating Authentic Content⁠: Authenticity is key in today's marketing landscape. Are you producing content that reflects your brand's values and resonates with your audience? Craft content that is genuine, relatable, and aligned with your brand identity.


8. Real Marketing is Asking Your Audience What THEY Want⁠: Don't assume you know what your audience wants. Are you actively seeking feedback and insights from your customers? Conduct surveys, polls, or focus groups to better understand their preferences, challenges, and aspirations.


Now, let's assess your marketing strategy.


Here’s a fun exercise: Take some time this week to rate each of these elements on a scale of 1 to 10, with 1 being the brand of a truck stop chain and 10 being Chanel. Identify areas where you score 7 or below and brainstorm three ideas or resources that can help you elevate them to a perfect 10… we’ve even created this FREE worksheet to help you get all your thoughts organized.


If you need guidance or support throughout this process, I'm here to help. Let’s schedule a call so we can discuss how we can transform your marketing approach into something truly exceptional.


It’s time to uplevel your brand!


Jessica XO


PS: It’s so easy to put this off to another time, but your brand deserves the best TODAY! So don’t wait… click that link and claim your Chanel status now!


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