Does your brand make a statement when it walks in the room?
A “wow, that is a LOOK and I’m HERE FOR IT” kind of statement?
Your brand needs to not only be making a statement – it needs to make the SAME statement, across all of your marketing materials.
Any Selling Sunset fans? As an LA-based real estate agency, the KREW can’t get enough of it!
Unlike the infamous chair purse, a brand positioning statement is essential and actually holds a lot.
A brand positioning statement outlines exactly what your company does, who it is for, and what makes you different from your competitors.
The idea behind it is to create a unique niche for your brand in the minds of consumers within your category.
Once you’ve got your brand positioning statement, it is super important to look at everything your brand puts out and ask – is this taking that statement and shouting it from the rooftops?
If not, it’s time to go back to the drawing board.
Wait, hold up!
We just skipped through all of the brainstorming, strategy sessions, brand development, and hours that go into crafting your brand positioning statement.
Yeah, we did that on purpose. Because we think your time is better spent doing your THANG.
We’d love to help you strategize and craft your brand positioning statement (oh, and like do ALL the marketing for you, too).
XOXO,
Jessica and the DESIGNKREW