I was scared that sharks were there... once they get a taste, they can’t wait for more.
It was 8:30 in the morning. It was the first time I had worn a wetsuit. The water was barely creeping to 52 degrees. My toes hit the water... holy cannoli it was cold. Don’t think about it just dive in!! So I did... and there I was swimming in the freezing Pacific Ocean...
A few friends had already swam ahead. My husband went to go help someone that was having a hard time and needed to get back to shore.
And there I was in enough distance from others that I felt alone... did I mention there was a copious amount of kelp all around me. I felt like a lone crouton in the middle of a kelp salad.
Okay you better get swimming my brain told me... and then I thought what if there is a SHARK!? What if I swim out and don't have enough energy to get back?!
I pushed these legitimate yet limiting thoughts aside and began to just swim, rest, float, swim... it was amazing! Invigorating to say the least and most of all not boring. The moment I got out I wanted to do it again... and that’s what I want your brand to feel like to your audience.
An experience they are excited to try, despite their fears... and once they get a taste they can’t wait for more.
Here are five top tips for making sure that you're branding, marketing, and onboarding are creating the best customer experience possible...
1. Don't Be a Branding Bore:
You might think that your brand is the best thing since sliced bread, but if you're boring your clients to death, then what's the point? Make sure your branding is unique, eye-catching, and memorable. Otherwise, your clients will forget about you.
How you ask? Share about things that are uniquely you. Share about things that are actually going on in the growth and expansion of your business... remember we are human after all.
2. Market Like a Madman:
The key to successful marketing is consistency. Post regularly on social media, create valuable content, and make sure your ads are targeted to the right audience. Don't be afraid to get a little crazy with your marketing - after all, who doesn't love a good meme?
3. Onboarding Can Be Fancy!
Onboarding can be a snooze-fest, but it doesn't have to be. Provide your clients with educational resources that are actually helpful, set expectations early on, and make sure you're checking in regularly. And depending on your services price point send them a welcome gift... doesn't have to be expensive but often clients will remember the gesture!
4. Retention is Like a Long-Term Relationship:
If you want to keep your clients, you need to work at it. Regularly check in, provide value, and show your clients that you care. It's like a long-term relationship - you can't just show up once in a blue moon and expect everything to be hunky-dory. Keep that communication strong, admit when you are wrong and appreciate often.
5. Feedback is Like a Gift:
You might not always like what your clients have to say, but it's important to listen to their feedback. Ask for it regularly and take it on board. It's like a gift - you might not always like the wrapping paper, but what's inside might be something really valuable. We’ve done this and totally improved our customer journey and increase our customer retention.
Remember, you don't have to spend a fortune or have elaborate schemes (or jump into freezing waters) to keep your clients happy - just be creative, consistent, and a little bit funny.
P.S. As always, if you have any questions or need further guidance or want to take a dip in the ocean, reply to this email or book a call here I'm here to support you on your journey to success.