Time to press record!!
Video has become an indispensable tool for capturing attention, engaging audiences, and driving conversions.
Let’s start with some hard-to-ignore data:
👉 Including a video on your landing page can boost your conversion rate by up to 80%. - Wordstream
👉 85% of the internet audience in the US watches videos online. - Statista
👉 Users spend 88% more time browsing on websites that have videos. - Social Media Week
👉 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. - Optinmonster
To help you make the most of this impactful medium, I've compiled six valuable tips that will ensure your video content stands out and drives exceptional lead generation results:
1️⃣ Grab Attention From the Start: In today's fast-paced digital world, you have just a few seconds to capture your viewers' attention. Start your videos off with a compelling “hook”, whether it's a captivating visual, an intriguing question, or a surprising statement. Make sure to pique curiosity and entice viewers to keep watching.
2️⃣ Keep it Short and Engaging: Attention spans are shorter than ever, so it's crucial to keep your videos concise and engaging. Aim for videos that are no longer than two minutes, focusing on delivering a clear and impactful message. Use storytelling techniques, visuals, and a dynamic pace to maintain viewer interest throughout.
3️⃣ Optimize for Mobile Viewing: With the majority of social media users accessing platforms on their mobile devices, it's essential to optimize your video content for mobile viewing. Ensure your videos are easily viewable on smaller screens, use captions or subtitles for improved accessibility, and incorporate eye-catching visuals that grab attention even in a scrollable feed.
4️⃣ Incorporate a Call-to-Action (CTA): A strong CTA is vital for driving lead generation. Whether it's directing viewers to a landing page, inviting them to subscribe, or encouraging them to contact you, make sure your video includes a clear and compelling call-to-action. Place it strategically within the video and / or include it in the video description or comments for easy access.
5️⃣ Leverage the Power of Storytelling: Storytelling is a powerful tool for creating emotional connections with your audience. Use narratives, customer testimonials, or case studies in your videos to evoke emotions, build trust, and showcase the value of your products or services. Craft stories that engage and resonate with your target audience and demonstrate how you can solve their pain points.
6️⃣ Analyze and Optimize: Don't forget the importance of tracking your video performance and optimizing content based on data. Utilize analytics tools provided by social media platforms to gain insights into viewer engagement, watch time, and conversion rates. Use this information to refine your video content strategy, experiment with different approaches, and continually improve your lead generation efforts.
By implementing these tips, you'll be well on your way to creating standout video content that captivates your audience and drives impressive results for lead generation 🤲. If you'd like to dive deeper into the world of video content and discuss how it can specifically benefit your business, I invite you to 📲 book a complimentary call with me for further guidance on creating a multimedia plan that will give you that all-important competitive edge.
XO,
Jessica
PS: Don’t miss out on all the benefits you could be getting from a robust video lineup as part of your marketing efforts… 📲 schedule a call so we can explore the possibilities and develop a video strategy tailored to your unique needs!
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