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  • Writer's pictureJessica Krewson Creative

Don't Be a Slave to Social Media: Safeguard Your Business with These Essential Steps


Did you catch the news earlier this month? Meta, the parent company of Facebook and Instagram, experienced a major outage, sending shockwaves through the digital landscape. Businesses worldwide found themselves in a bit of a panic, highlighting a crucial question for entrepreneurs: are you prepared if your social media presence suddenly disappears?


Section 1: The Risks of Relying Solely on Social Media

Imagine waking up to find your social media accounts wiped clean—followers vanished, engagement gone. It's a nightmare scenario that many businesses fear. But fear not! We're here to guide you through three essential steps to safeguard your business and bounce back stronger than ever.


Section 2: Build Your Email Empire

Social media platforms may come and go, but your email list is forever. It's time to prioritize building a robust email marketing list that you own and control. Offer valuable incentives for your audience to join your email tribe, whether it's a downloadable guide, a webinar, or an exclusive discount. Your email list is your lifeline in an ever-changing digital landscape.


Section 3: The ROI on Email Marketing

Did you know that email marketing boasts an astonishing ROI between 3600% and 4200%? Yes, you read that right! For every dollar invested in email marketing, businesses can expect an impressive return. Email marketing isn't just a backup plan—it's a powerhouse strategy that can transform your business's bottom line.


Section 4: Plan for the Unexpected

Social media outages are just one example of the unexpected hurdles businesses face in the digital age. It's essential to create a comprehensive backup plan that includes diversifying your marketing channels and prioritizing platforms you own, such as your email list. By staying proactive and adaptable, you'll be prepared to weather any storm that comes your way.


Section 5: Take Action Today

Ready to build a stronger, more resilient marketing strategy that stands the test of time? We're here to help! One of our primary services is assisting businesses in growing their email lists. Take action today by booking a call with us.


Conclusion:

Don't leave your business's fate in the hands of social media algorithms. Invest in the power of email marketing today and watch your business thrive, no matter what curveballs the digital world throws your way! 💥


XO, Jessica


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