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  • Writer's pictureJessica Krewson Creative

cancun pix inside! plus some – you know I can’t help it – branding advice.

I just took a trip to Cancun, Mexico with my hubby for my birthday and it was better than I even imagined. I basically did absolutely nothing and that is all I wanted. Sun, pool, beach, excellent food for 5 whole days.


Of course... there was one thing I noticed while I was at this posh resort. An elevated, luxury brand in full force. I mean... they were really doing it right!!


I thought I'd take a moment to explain why embracing a solid brand is the key to success.


Here's a breakdown of the branding process and the importance of those key steps:


1. 🔎 Brand Discovery:

  • Think of it as a treasure hunt, but with less pirate ships and more brainstorming sessions.

  • We'll dive deep into your brand's identity, goals, and audience. So, grab your snorkel and let's go!




2. 🕵️ Market Research:

  • Remember Sherlock Holmes? Well, we'll be channeling our inner detective to uncover valuable insights.

  • We'll study your competitors, target audience, and industry trends. Who needs magnifying glasses when you have Google?


3. 📊 Brand Strategy:

  • It's like creating a roadmap for your brand's journey, except we replace highways with fabulous marketing ideas.

  • We'll define your brand's personality, values, and unique selling points. Get ready to have a "eureka" moment!


4. 🎨 Visual Identity:

  • This is where the magic happens, and the graphic designers unleash their artistic superpowers.

  • We'll create a logo, choose colors, fonts, and design elements that make your brand scream, "Look at me!"


5. ✏️ Content Creation:

  • Words are our secret weapons, and we'll sprinkle them like confetti throughout your brand.

  • We'll craft compelling taglines, website copy, and social media content that leave your audience craving for more.


6. 🚀 Brand Launch:

  • Cue the drumroll and confetti cannons! It's time to unveil your brand to the world.

  • We'll develop a kick-ass launch strategy to make sure your brand makes a splash and leaves a lasting impression.



Rome (or Cancun) wasn't built in a day, and neither is your remarkable brand. Patience is the name of the game. Taking one step at a time allows you to focus on each aspect of your brand and ensure it's as fantastic as it can be.


I promise to make the branding process as fun as a beach vacation!


Jessica XO


P.S. Remember, branding is like finding the perfect pair of socks in a dark room. It's tricky on your own! Let's hop on a call here, so we can light up the room together and nail down your brand with confidence!


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