Project Title

Leading Naturally

MaryCay Durrant, founder of Leading Naturally, believes the future of leading is less about authority and more about inspiring the natural spirit and leader in everyone. Through Leading Naturally, a culture of peer-partnership based accountability and appreciation is fostered. This returns value to organizations, customers and, most importantly, each member of a team. This is the place where individual and collective purpose, strengths, and culture come together to create real value and sustainable business performance. The brand and website of Leading Naturally reflect the natural elements of being in harmony. The humming bird represents seeking out the sweetest nectar of life and the beauty of each day.

Client / 

Leading Naturally


Role / 

Art Direction