.jpg)
Marissa Shaffer
branding
strategy
The Client
Marissa Shaffer, a financial planner with a heart-centered approach, came to DesignKREW ready to align her outer brand with her inner mission. Marissa’s original brand lacked personality and polish. She was ready to move away from templated visuals and speak directly to the women she serves: ambitious, kind-hearted, and ready to step into financial confidence.
The Challenge
Marissa’s original brand lacked personality and polish. She was ready to move away from templated visuals and speak directly to the women she serves: ambitious, kind-hearted, and ready to step into financial confidence.
Our Approach
We guided Marissa through a complete brand transformation, including:
Visual identity rooted in calm sophistication - sage greens, soft neutrals, and confident typography
Messaging that balanced warmth with authority
Strategy for consistent storytelling across print, web, and client materials
%20(1).jpg)
The Result
A cohesive, elegant brand identity that now positions Marissa as a trusted, elevated advisor
Increased referrals and recognition among her ideal audience
A brand that finally “feels like her”- authentic, refined, and memorable
The Takeaway
Marissa’s new brand reflects not just what she does - but who she is. Her presence now communicates trust, empowerment, and a quietly magnetic strength.
