You Say You Want a Revolution…
Submitted by Jessica
Consensus says… Being anti-social not an option. With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL. There will not be an option. Those choosing to stay out of it will disappear. Why? Because Trust and Credibility, accompanied by top of mind awareness will win customers every time over.
The “In” Crowd Is The E-Crowd. Don’t believe me? 93% of the worlds population under the age of 40 have joined a social media group. In fact,
If Facebook were a country it would be the 3rd largest in the world:
Whoa! Right? I can go on… Twitter averages 50 million status updates a day – 20% of those updates reference a product or a service. The math on that — 10 Million tweets. That’s a lotta tweets and potential transactions! And like we told you before, video is the new black. The average internet user watches over 12hrs of video online per month. YouTube is the 2nd largest search engine in the world. It’s the 4th most visited site online.
Mixing Business w/ Pleasure. It’s not just about being cool, it’s about credibility. 90% of people trust the recommendations other consumers over advertising. People want information but they don’t want to be sold, they want to feel empowered by their choices and what makes them feel empowered is not only feel like they are making the choice, but that EVERYBODY’S doing it.
News You Can Use. Some of the largest challenges people have when trying to market their business through social media is where to start. According to marketing execs @twitter there are 4 Simple Steps to Social Media Success:
2. Deliver quality content
3. Capture information
4. Stay in touch
Focus, Focus, Focus. You can pick and choose where you want to play out these steps, or make it easy on yourself by using the three most popular sites to suss out your audience.
Use their provided search tools to find people interested in your product or service from the:
- 355 million FaceBookers
- 35 million business people on Linked-In
- 50 million people on Twitter
Wikipedia says that “A study by the University of Maryland suggested that social media services may be addictive, and that users of social media services leads to a “fear of missing out”
We grow up, some things change. Some things don’t. (#1 Activity on the web == Social Media grx)
So that’s just a nugget from the mountain of information about social media practices.