CASE STUDIES

Dynamic Business & Life Consultant Firm Gets a Look to match its Name!

Client: Ana Caban Inc.

• Logo Design • Website Design • Email Promotion • Web Redesign • Value-Added Report Design • Product Development • Social Media

Challenge. “Good Life Guru,” Ana Cabán, wants everyone to have a healthy, balanced, and prosperous life. It’s a passion that informs everything she does. Creating a line of bestselling Pilates DVDs based on her popular and highly-addictive classes was just the beginning of a mission that she conducts in two languages, and bridging two cultures, as a successful fitness & lifestyle expert, certified wellness coach, and radio and TV host. She is clearly a leader in her industry and needed a brand that reflected her credibility as well as her lively, energetic nature. She also needed a platform that adds value to her clients and prospects with easy to consume, up-to-date information.

Solution. designKREW knew that Ana Caban is her brand and therefore created a “signature” logo for her, signed and sealed by Ana herself!

We then went on to create a very robust website structure from a custom word press theme. This allows Ana to be able to update content and insert images at her leisure after we have set up the foundation of her site and content. The website showcases her products and programs in a simple clear way. There is also rotating content on the home page that keeps people coming back to see what is new on the site. Not to mention the free gifts. Her Free Report alone is a gold mind of branded information.

AnaCaban.com isn’t just a website, its an interactive space that updates with the desires and needs of Ana’s demographic.

A catalyst to the website is the email promotion we have put together for Ana. She can now keep in touch with her list in style! This is another added-value marketing strategy as her newsletter is specifically formatted to give rich content and information. These mailings reinforce her credibility and connection to her subscribers.

We mentioned Ana had products earlier. These digital products couldn’t just be talked about! They had to be shown! So we created digital covers so her viewers can instantly see a visual that showcases the fun and vibrant offerings on Ana’s website!

And last but not least Ana took advantage of our social media package, a key component to marketing in our ever-evolving social network driven world. She now has a custom, branded look and feel on all her key platforms so people INSTANTLY recognize and link her brand through every type of communication with her!

You can see it all and learn more about Ana Caban at www.anacaban.com and check out all her wonderful and super spicy content!

Testimonial.“When starting my branding project with designKREW I had somewhat of a vision for my new brand and online presence. However as each new sample, from designKREW, arrived to my “inbox” (for my approval) I was blown away! They took all of my ideas and morphed them into something BEYOND my imagination. The designKREW team is extremely creative. They saw my vision and understood my brand and how I wanted to represent it on the internet. Working with the team at designKREW was an absolute joy. I look forward to working with them again on future graphic design projects.”

Ana Caban, The Good Life Guru