SEO on the Brain…

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So let’s start from the start. Shall we? SEO, which means search engine optimization is basically the process of improving the visibility of your website or web page in search engines (google, msn, yahoo) via “natural” or un-paid search results. It’s the modern day measure of how loved your site is on the web.

What’s love got to do with it? 
A lot! If the search engines love you, they will send customers to you. So the trick is to make the search engines fall in love with your site and a hot SEO program is an aphrodisiac to search sites.

I can’t make you love me if you don’t… 
Oh yes you can! Here’s how love can be captured, caught and bought through SEO:

  1. Thorough keyword research: What are your customers typing into Google?
  2. Comprehensive Website Optimization: Make your site SO SUPER search-engine friendly, it’s like they’ve known you their whole life.
  3. Quality Link Building: Why should the search engines rank you any higher than your competitors? They rank the site that everyone else is talking about- so get people talking, forwarding, sharing and clicking!
SEO me the money!! 
Here’s a snapshot of the return on investment when you get your site moving up, up, up the search results chart:
  • 40% of all businesses that use SEO see more than a 500% return on their investment.
  • 60% of all organic clicks go to the top three organic search results
  • 75% of users never scroll past the first page of search results.
  • 88 billion searches are conducted on Google per month.
A search is worth a thousand words… 
You can advertise and market and network till the cows come home, but it’s hard to beat popping up in the first few rankings of a search result. Here are a few frequently asked questions by folks like yourself who are considering taking the SEO plunge:
Is it worth it? 
When you look at how many interested customers you are putting your business in front 
of all day every day, SEO is one of the cheapest and most targeted forms of marketing 
around. Typically there will be thousands of people searching for your services online. 
SEO consistently reports ROI of 500% or more!! 

Do I really need SEO? 
Every business needs some form of marketing to survive and thrive, and the internet is 
now totally entrenched into the way we live. Google is like the largest, most accessible 
directory in the world and being listed at the top of the results gives you first chance at 
winning new customers. Just having a website isn’t enough – you need to make sure your 
customers can find you, otherwise you’re just another website hiding in the shadows. 

What happens after a website gets to Page 1? Is the SEO campaign won? 
Great problem to have, right? The higher you rank on Page 1, the greater slice of the available traffic your site will receive. The Top 3-5 rankings typically attract almost 70% of the traffic, so this is exactly where we want to get your site for maximum ROI. SEO is like a race, and if you stop running when you get to the front then eventually your competitors will catch up and overtake you.

So that’s the scoop on search engine optimization! It’s sounding sexier to you now I bet. You know you want it, you know you need it, so get it girl! Or guy 😉 Here at DKLA, we don’t just get you all gussied up — we’re happy to play matchmaker too. Just throw us a line!

As if by Magic…

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Most of us feel like there are not enough hours in the day, enough people in our office or enough arms on our body! So today we will let our focus be on streamlining life so that it gets lighter, easier and more FUN! Yes, life can be fun. But it usually isn’t when we are feeling burdened and overloaded. Here are a few DELICIOUS TIPS that may significantly help you to lighten your load:

This one is easy Google Calendar! Free of charge, this web-based calendar is a VERY GOOD starting point if managing time is your challenge. You can plug in all your appointments, save the details of those appointments and Google will email you a reminder when that event is (or should be) happening. Definitely worth a shot! Gotta love good ‘ol Google.

Another tip.. give yourself allotted times to do things. For instance, set a timer for one hour to answer emails. Don’t spend more than 90-minutes without getting up for a break. After 90-minutes we lose efficiency. Another tip.. give yourself allotted times to do things. For instance, set a timer for one hour to answer emails. Don’t spend more than 90-minutes without getting up for a break. After 90-minutes we lose efficiency.

I am a list person. So being someone of creative-mind, I have a million big ideas and triple that amount of small to-do’s that can end up on pieces of paper, which inevitably will end up in piles. The piles then ended up as an item on another list: #8) Sort piles of paper.

There are several software programs designated to help you manage tasks, so in essence it becomes your virtual to do list. These are very useful if you have other people who will be collaborating with you on getting things done. Whether it’s your family or co-workers, there are programs specifically designed to make everyday run a little more smoothly and efficiently so that balls don’t get dropped, everybody stays accountable and ultimately, you are running more efficiently. So there is more time for… yes, FUN!

A couple of such programs to look into are Central Desktop, My life organized, and Basecamp, Do some comparisons, there are lots and lots of great task management software programs out there. You may need to play around with a couple to see which one works best for your lifestyle and needs. It should work the way you work or it will feel like, well … more work.

Of remembering ALL those blessed passwords by using a trusted password keeper. We are a big fan of Last Pass. It’s free, installs onto your favorite browser, and will auto-fill all your website info including passwords, usernames, personal info and credit card numbers. It’s the BEST. It’s easily saved me hours I would’ve spent digging for information, as well as requesting and resetting passwords. I’m sure you can relate! You can download the free software at

This suggestion will take some time, but will be well worth it. You’re going to make a list (one last one 😉 of all the companies you have a monthly service through, i.e. cell phone, cable company, internet provider. One by one you are going to call customer service departments. I KNOW! Deep Breathe. It’s going to be easier than you think. Once you’ve got someone on the phone let him or her know you are looking to reduce your monthly charges. Ask them to look at your current usage/package as well as any promotions they may have to see how they can save you some money. I can almost promise, by your next billing cycle you will be saving some mucho dinero, just because you asked.

Good luck! Feel free to share your stories with us here. We love to hear how much better life feels as your busy life gets light and fluffy and your flex spending account gets big an bulky!