Carmageddon, caught on tape…

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This time-lapse video made by Times video journalist Jeff Amlotte was a huge hit on our last newsletter so thought we’d share it here as well. Amlotte camped out in his pickup truck along the 405 freeway to monitor the partial demolition of the Mulholland Drive bridge.
Amlotte used two video cameras. One recorded six frames every two minutes and shot continuously for 48 hours. The other was a “roaming” camera. A total of 21 different angles were shot throughout the weekend.
The video is set to “Flight of the Bumblebee” from the opera “The Tale of Tsar Saltan” by Nikolai Rimsky-Korsakov.


This week designKREW diggs…

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I like this player because it is HTML5 compatible, which means it, will play on smart phones and the iPad unlike any flash player out there.   This tool also tracks your video and you can get stats on it so youknow its effectiveness.

And it rocks for traffic control! This platform was specifically built to handle instant scalability – meaning if your video (my fingertips to God’s ears) goes viral and thousand of people are watching it at a time, the system won’t crash!  It integrates some of the big storage networks like Amazon’s S3 platform to handle the sudden spike in traffic.

Check them out at


Video. It’s Where it’s At!

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Having video on your website is what brings you and your content to LIFE! People buy from companies they know, like and trust so putting your shining self on your site will build an instant rapport with people who visit. Video can drive some serious traffic to your website and boost your ranking. Best of all — since not that many of your competitors are doing it — it puts you way ahead of the game!

So my suggestion this week; brush your teeth, put on something that makes you feel beautiful and broadcast yourself! It’s never been easier to add video to your web presence.

Here are some points to ponder:
1. D.I.Y vs. Hire a Pro:
If you’ve got the marketing budget for it, I recommend getting your home page video professionally done. This can cost as little as $500 for a 30 to 60-second development.

If you don’t have the budget to hire a crew, it has never been easier to be put on your own production. Of the cameras in the “flip” family, I suggest the Kodak Playtouch –This little high-def dynamo puts the power to edit in the palm of your hand. It shoots either 720 or 1080dp and features on-camera editing capability, so you can fine-tune your footage.

But wait one second! Don’t even think about shooting video until you snag a Lavalier Microphone/Tripod combo.  This is what really separates the pros from the rookies. We’ve all watched enough video on YouTube to know that, no matter how compelling the content, if it’s inaudible, it’s cracker-jack box material.  The Kodak camera I mentioned above allo

ws you to plug in an external microphone so you will sound like you are two feet away. Throw your camera on a little tripod, plug in your microphone and Voilà – you might as well be in a production studio!

2. Lights. Camera. Action: Tips for getting on-camera ready!

Whether your shooting it yourself or bringing in the big guns, there are some tricks to putting your best face forward when it comes to a video shoot. Here are a few:

  • Clothes, make-up, hair & breathing! All very important. You might want to wear a little more make-up than you are used to. The breathing will help you look relaxed and natural.
  • Know your material… Speak TO your audience, not AT your audience. Simply have a conversation.
  • Chances are you can slow down the pace a little when you are speaking. Keep a nice consistent pace and make it conversational… Professional but conversational.
  • Know where the camera is framing you. You’ll want to be particularly aware of body parts that are in the shot.
  • Make sure there isn’t too much background noise or an echo.
  • And the golden rule…. Don’t wear white.

3. You’ve got video: Now what to do with it?
Put that puppy where people can see it! The video should fall above the fold on your website home page, meaning a visitor should not have to scroll down to watch your video.  Chances are your file is a biggie. And hopefully thousands and thousands of people will be clicking on it. So I suggest using a great platform called Easy Video Player.

See you on the little screen :)


designKREW diggs…

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Lisa Eversole

Eversole Consulting – Business Balance Experts

You had me at balance! How many of us relate to that conundrum — how do weachieve/succeed AS WELL AS enjoy life and embrace stillness?

The Business Balance Experts at Eversole Consulting provide that 30-thousand foot perspective on how it’s possible to achieving business goals with balance and ease, not stress.

The Business Balance Experts’ unique “think outside the box” approach analyzes the current state of your business and identifies the most important work to do. Then we measure it against the ROI and bring in experts to help create an implementation plan that results in a more profitable and balanced business – much faster and more efficiently than you could do it yourself. And one that you will be happy and successful with.


A Little Something for our Fellow Whole Food Junkies…

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Funniest YouTube Video Ever! Well, okay at least in the last few months! If you haven’t seen the “Whole Foods Parking Lot” video by collective Fog and Smog yet, you simply must do it NOW! You’ll get a good giggle, I can almost guarantee. Shot at a WF in Santa Monica the viral video has hit over two million views on YouTube and manages to make light of every annoyance we all experience at our favorite organic grocer – all in Saturday Night Live worthy skit. Bravo boys!

The Four Noble Truths to Building a Dream Team…

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At the beginning of 2011, I set an intention to build my Dream Team! Some major shuffling had to be done. Things had to change, decisions had to be made, I had to get clear and most challenging there was a lot of ‘let go.’ I am talking mentally, emotionally and physically.I found that to build and grow designKREW some things had to be reprioritized so I can serve in the best possible way.

It’s been a SUPER EXCITING experience.  And I can’t wait to share the following of what came up during the process:

1. You can’t do it alone. This applies to business and to life. If you think you can do it all yourself, you are mistaken! I suffered with this for way too long. WAY TOO LONG. Your dream team isn’t just for your business it’s all the people your surround yourself with — your friends, it’s your life partner, it’s what you tell yourself. Remember you are a player on your dream team too. So be your MVP. It’s also the vendors and little helpers along the way.

2. There is huge talent out there. NOW is the time. There are highly talented and available people in the hiring pool right now. But don’t be too hasty in your hiring.  Do as many interviews as you need, trust your gut and choose people who are aligned with your vision but also possess different talents than you. If you already have staff and you are questioning their contribution, ask yourself this question — If they walked through the door today for an interviewing, knowing everything you know, would you hire them again?  If the answer is no, then get on it!

3. More brains! Yes you are very talented, I know. But guess what I learned? I don’t know everything, HA! And when you build a team that can provide new insights and fresh perspective to what you are doing, it’s like quadrupling your value add! More brains = better products and services. Since you’ve already taken my suggestion #2 you know you’ll have the right fit and create a synergy that can make your environment and creations explosive!

4. Back to what you do best. Do you remember when you spent the day ONLY doing what you do best in your business? NO? That’s because from the get-go you have been wearing all the hats. When you implement your dream team you live in your highest zone and can focus on the innovation of your company rather than the nitty-gritty! WOO!