KREWNEWS

TAKE A LOOK TUESDAY! Graphic Design Fun Facts!

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1. Roughly 25% of graphic designers are self-employed. Many more do freelance work on the side. Arts & Crafts for BIG KIDS!

2. Graphic designers most in demand in the coming years (through 2016) will be those with skills in web design and video entertainment. Why? Because video and the internet are where businesses need to be!

3. In 2006, there were 261,000 people employed as graphic designers. By 2016, the US Bureau of Labor Statistics predicts that the number of graphic design jobs will increase 10 percent—as fast as the average growth for all occupations. The need is growing because your brand image has never been so important!

4. Peretz Rosenbaum is one of the most influential graphic designers of the 20th century. He is responsible for the IBM logo, the UPS logo, the Westinghouse logo, and many other design icons. You know him as Paul Rand. One of my faves!!

5. Difference between Graphic Designing and Desktop Publishing: graphic design jobs involve the creative process of coming up with the concepts and ideas and arrangements for visually communicating a specific message desktop publishing is the mechanical process that the designer and the non-designer use to turn their ideas for newsletters, brochures, ads, posters, greeting cards, and other projects into digital files for desktop or commercial printing…. left brain meets right brain!

6. The first printed advertisement was in 1704, seeking a buyer for an estate, and printed in the Boston News-Letter. SO COOL!

7. 200 years later, in 1911 sex appeal is used for the first time in marketing, with Woodbury Soap and “The Skin You Love To Touch” campaign. Can I get an OW!!!???

8. In 1993, the world of online marketing becomes a reality as 5 million users get online. Its been growing ever since! You’re reading this aren’t you!?

9. In 1777, the first advertisement for ice cream was printed in the New York Gazette! Check it out:


10.Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. ~ Steuart Henderson Britt (SO TRUE!)

11. Social media creates social capital. Social capital is a predictor of income and wealth. Don’t you think it’s important to have your social media websites looking professional and exciting?

12. This years winner of the Oscar for best animated short film was called “Logorama”

13. Internet marketing: You’re still marketing to human beings. As long as we’re selling to humans, we’re going to need humans to handle the marketing.

14. Internet marketing is the fastest marketing. To those of us who started out in 19coughcoughmumble, internet marketing is the fast forward of marketing. You can change something and see a result in less than six months?!!!!

15. Internet marketing is the most accessible form of marketing ever. You can reach more people, faster, for less money than in any other type of marketing.

16. A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers.

17. A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time. It is essential to the foundation of your business success.

18. A professional card can be used for luring the customers instantly and pique their curiosity to learn about the company. In this form the card can instantly create a positive impression of the company.

19. You can use different shades, patterns and designs in a business card. You can also give a different shape and size to the card. The shape of the card also reflects the business of an organization.

20. In 1977, Steve Jobs asked the art designer for Apple, Rob Janoff, to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowledge (in the Bible, the apple was the fruit of the tree of knowledge) and the bite could also be pronounced “byte,” as a reference to computer technology.

BONUS quote! When Jean Louis Gassée (an executive at Apple throughout the 80’s) was asked about his thoughts on the Apple logo he answered: “One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy.”

References: (thanks guys!)
http://tinyurl.com/2e8vfwa, http://tinyurl.com/butbs7, http://tinyurl.com/2g7x2j2, http://tinyurl.com/ly7c7j, http://tinyurl.com/ych6qs4, http://tinyurl.com/28xpgfe,   http://tinyurl.com/yhlm23x, http://tinyurl.com/2acqfjs, http://tinyurl.com/2curpa6,   http://tinyurl.com/2bsyymf,  http://tinyurl.com/6axe3e

TIPS FOR THURSDAY! So Many Questions!

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What is the design process? What happens? What can I expect?

I get asked this question all the time and I can’t wait to share with you my method of how I work with clients. More and more it is my main goal to make the process of creating designs for my clients as EASY as possible! The creative process can be overwhelming especially if you are at the beginning stages, because more often than not you are still not 100% sure of the direction you want to go. So here is my process of how we would work together in 5 Simple Steps:

1. First, I do a 30 minute consultation with you to find out exactly what your needs are and getting a clearer idea of your BIG VISION. In this review, I get to know where you are at currently with your marketing presence and specific projects you would like to implement.
2. Second, based on your evaluation I will create an estimate of what you are looking to create. This may fall into one of my prepackaged offerings or I can customize as much as you need. We go over the estimate together and figure out what type of payment plan will best suit your budget.
3. Third, after contract is signed and deposit is made we dive in to the REALLY FUN STUFF! I send you a designKREW customized Design Briefing where we really get to know about your target market and company personality. I also give you my personal consulting time so you can have help clarifying copy, get all your ideas into manageable form and so on and so forth.
4. Fourth, the designing process begins; I muse and create your branded, targeted, beautiful graphics.
5. Fifth, we go over what has been created and go through the revision process so you are getting exactly what you want!

And voila! Your project is complete for you to use and begin your SMART Marketing.

See its simple! You will always have a helping hand along the way too!

FAQ2:
What do you expect of me? What will you need from me?

Like I mentioned before I like to make the process as easy as possible. Here are some easy guidelines of what I expect from my clients:

* BASICS: Of course there are the basics, such as signed contract, deposit and payment on time.
* CHECKLISTS: I give simple, straightforward checklists so you know exactly what I need from you in order to maximize your graphics with as little back and forth as possible. You simply go through the checklist and send the contents as you have them
* COPY: I generally don’t write full copy for my clients (unless we have made other arrangements) So I would need the copy you would like to have in your marketing materials. Of course I can always consult you on what has been
* ASSETS: Any elements that you have had previously created that you would like me to include in your new materials
* EXAMPLES: If you have a clear idea of what you are after, I love to see examples of what that might be!

FAQ3:
How will this increase my business and sales? What will the end result be?

This is something we discuss in the consultation and throughout the design process. It’s really up to you and what your BIG VISION is and then we will create visuals to meet that big vision. As for branding, there are 5 key components that really start to reveal themselves as your brand grows stronger which increases your client attraction and therefore your sales! Those 5 key areas are:

1. Ownership: When and only when your business claims ownership of its position in your mind and in the market can it take the actions that it needs in order to grow and progress. Branding creates your foundation so that you know exactly when, where, how and why to market and to whom.
2. Sharing Information: Creating a brand and marketing materials that are congruent with your brand keep your message clear and concise so there is less fumbling in the dark for both you and your clients. It provides you with a “menu” that says this is who we are this is what we do!
3. Consistency: Branding creates consistency. Period. This is probably the most important function of your brand. Branding make is so your clients and your potential clients see the same message and the same colors and the same solution every time. Repetition is how we learn things.
4. Recognition: Consistency leads to recognition. If you keep going with the same brand and theme eventually you will become instantly recognizable. Recognition also portrays a sense of reliability.
5. Marketing Becomes Easy: This is obviously the very best part! Your marketing is made easy…once you nail it all down, get the flow consistent and recognizable and share it…well the guesswork is diminished. You let your message and brand work for you! You will always know what to say and how to say it with the same look and feel.

I constantly hear my clients say I want to look professional right from the very beginning; this is exactly what branding will do for you! I hope you found this helpful and maybe it took away some of those jitters of knowing how the design process works, what you are accountable for, what branding will really do for your business and how super simple it can be!!!

Please, please, please feel free to contact me with any other questions you may have! You can email them to me at info@designkrew.com

Happy Asking!